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SaaS Funding Portfolio Company Zen Planner Acquired by Strategic Investor

By | 2nd Lien Financing, Closes Acquisition Financing, Growth Capital, SaaS Funding | No Comments

Link to press release:–wellness-industry-300426349.html

Daxko Acquires Zen Planner to Become Preeminent Software Provider in Member-based Health & Wellness Industry

BIRMINGHAM, Ala., March 20, 2017 /PRNewswire/ — Daxko announced today it has acquired Zen Planner, a Denver-based provider of member management software, payments, and integrated websites to over 5,500 gyms, martial arts schools, and fitness studios. This acquisition represents a meaningful and logical expansion for Daxko in serving the industry with a shared vision for delivering innovative solutions and providing exceptional experiences to customers and team members alike.

This combination creates the only software company capable of serving every segment of the member-based health & wellness market, as Daxko is already the leading provider of enterprise software to large member-based health & wellness organizations, including YMCAs, JCCs, health & fitness clubs, wellness centers, and campus recreation centers. Daxko now has global reach spanning 58 countries, nearly 7,000 customers, and tens of millions of members.

“For over 15 years, Daxko has maintained relentless focus on serving this industry,” says Daxko’s CEO, Dave Gray. “We’re excited to add Zen Planner to the Daxko family, which sharpens that focus even further.”

“Zen Planner has an amazing team of people who are committed to the success of our small business customers.  I’m confident that this transaction will enable us to accelerate development of tools and resources for our customers,” says Jeff Gardner, CEO of Zen Planner. “Not only are we aligned in our vision to make communities healthier and happier, but we share the belief that a strong company culture is a key ingredient for success.”

“We have been extremely impressed with Jeff and his entire team. It’s rare to find a company with such a similar view on culture, people, and customers,” adds Gray. “We’re confident this powerful and unique combination will further help our nearly 7,000 customers succeed in building healthier communities.”

Daxko is a portfolio company of GI Partners, and was represented by Atlas Technology Group and Bradley Arant Boult Cummings LLP. Prior to the acquisition, Zen Planner was a portfolio company of Mainsail Partners and was represented by JMP Securities LLC and Fenwick & West LLP.

Zen Planner and its 88 team members will join the Daxko team and will continue to be led by Jeff Gardner as President from their Highlands Ranch, Colorado offices.

About Daxko
Headquartered in Birmingham, Alabama, Daxko is the leading provider of software solutions to the member-based health & wellness market. Daxko’s innovative portfolio of solutions helps customers achieve high levels of operational efficiency, strong fiscal management, and increased engagement of their communities. Daxko now employs over 280 team members. For additional information, please visit

About Zen Planner
Denver-based Zen Planner, now “a Daxko company,” provides over 5,500 health & wellness business owners in 58 countries the tools they need to scale their business and build healthier communities. Zen Planner’s comprehensive suite includes member management SaaS software, staff and member apps, integrated websites and more. For additional information, please visit

About GI Partners
Founded in 2001, GI Partners is a leading middle market private equity investment firm based in San Francisco. The firm has raised over $13 billion in capital commitments through private equity and real estate strategies from recognized institutional investors across the globe. GI Partners is active in a number of key sectors, including IT Infrastructure, Healthcare, Software, and Services. For more information on GI Partners and its entire portfolio, please visit

About Mainsail Partners
Mainsail Partners is a growth equity firm that invests exclusively in growing bootstrapped companies in three core industry sectors: software, technology-enabled services, and healthcare. The San Francisco-based firm was founded in 2003 and has raised over $750 million in committed capital. For further information, please visit

SaaS Funding Announces Santa Monica Office and New Team Members

By | SaaS Funding | No Comments

SaaS Funding (, a leading provider of senior and junior debt capital to Software-as-a-Service (SaaS), digital media and tech enabled service companies, is pleased to announce that it has opened an office in the heart of Santa Monica, hired a team of SaaS professionals and has funded five recent transactions. SaaS Funding is a division of Super G Funding, pioneers in recurring revenue lending. SaaS Funding’s understanding of recurring revenue businesses enables companies to use debt instead of equity to scale, minimize dilution and maintain liquidity.

SaaS Funding was formed in order to provide a dedicated team and resources to emerging SaaS, digital media and tech companies. SaaS Funding is the only lender that has a unique loan program called “First-to-Second” meaning that SaaS Funding will start off as the senior lender and finance a client until it can obtain a credit line from a bank or other permanent senior lender and then subordinate. “SaaS Funding’s capital base enables us to fund quickly and provide true flexibility that we can upsize over the course of the loan,” according to Director Charlie Perer who heads origination efforts in SaaS Funding’s Santa Monica office. “We are unique in our ability to begin as a senior lender and end up in a subordinated position in order to maintain a long-term relationship with our clients.”

SaaS Funding primarily focuses on bootstrapped and angel-backed companies who have less financing options than traditional venture backed companies.  SaaS Funding provides flexible lending programs with loan amounts ranging from $250,000 to $3 million and terms ranging from 12 months to 36 months.

New team members include Venture Partner, Ivan Nikkhoo, who is a veteran SaaS advisor and entrepreneur. “With our team now centrally located in the heart of Silicon Beach, we have dedicated resources to handle the deal flow from the Southern California Tech community with the goal to expand nationally given our capital base and team,” commented Darrin Ginsberg, CEO of Super G Funding. “We’re excited to have closed five new SaaS transactions including loans to Mobile Cause and Solid Commerce. They are innovative, rapidly growing companies and an ideal match for our non-dilutive junior capital.”

About SaaS Funding

SaaS Funding, based in Santa Monica, CA and Newport Beach, CA, was founded as a division of Super G Funding and is exclusively focused on providing senior and junior debt capital to SaaS, digital media and tech companies. SaaS Funding’s understanding of recurring revenue businesses enables companies to use debt instead of equity to scale, minimize dilution and maintain liquidity. SaaS Funding’s first-to-second debt approach is a one of a kind feature that enables companies to maintain a long-term relationship with SaaS Funding. SaaS Funding offers flexible debt solutions with loans ranging in size from $250,000 – $3,000,000 and terms ranging from 12 months to 36 months. Visit to learn more about the Company.

SaaS Funding Provides $1.3 Million Bridge Financing to Digital Media Company

By | SaaS Funding | No Comments

The Company: A fully-integrated digital media content company.

The Financing Situation:  The Company was in the process of raising venture capital to fund strategic acquisitions and other long-term growth initiatives.  During this process, the Company needed additional working capital to fund operations in order to maintain its growth trajectory.

The Solution:  Super G was able to quickly get comfortable with the Company’s value proposition, experienced management team, and institutional backer.  Most importantly, the Company demonstrated the ability to sufficiently debt service Super G’s amortizing term loan assuming the venture debt and Series B round did not close.  Super G structured a flexible 2nd lien solution subordinated to the Company’s senior lender, FastPay, a financial platform that provides credit and payment solutions to the global digital media industry.  Super G’s covenant light loan documents and rapid decision making allowed for an efficient and seamless closing.   Post-funding, the Company was able to successfully close its venture debt round.

For more information on FastPay, please contact:

Maytal Shainberg
Sr. Director, Engagement


SaaS Funding Invests Growth Capital in MobileCause

By | Growth Capital, SaaS Funding | No Comments

MobileCause Positions Itself for Additional Product Advancement

Newport Beach, CA (July 21, 2015) – Super G Funding (‘Super G”), announced a significant investment in MobileCause, a California company, and leader in mobile fundraising and communication for nonprofits. MobileCause provides a cloud based online fundraising and communication platform for nonprofit organizations enabling them to raise more money at a lower cost.

Super G’s software division, SaaS Funding, provides recurring revenue software companies such as MobileCause with growth capital from $100,000 – $5 million. Super G is led by entrepreneur and payments veteran, Darrin Ginsberg. “MobileCause is extremely well-positioned for the rapid growth of mobile giving and a terrific match for our SaaS Funding product,” said Ginsberg.

“This investment will allow MobileCause to advance product development and accelerate sales and marketing” said Sean MacNeill, MobileCause CEO. “We are excited to be working with the Super G team and welcome the deep payments knowledge and relationships they bring to our mobile efforts.”

MobileCause provides a suite of products for a new generation of giving. Designed to help organizations gain donors, increase recurring gifts and engage supporters, products include Crowdfunding for nonprofits, merchant and payment services, text to donate and mobile alerts. National non-profit clients include: United Way, the Salvation Army, Boys and Girls Club of America and the American Heart Association.

About Super G Funding
Super G Funding, based in Newport Beach, CA, is a national provider of entrepreneur friendly small business financing solutions with loans ranging in size from $100,000 – $5 million. Super G Funding specializes in residual based and traditional cash flow supported loans. Super G Funding is a pioneer and market leader in residual loans to a variety of industries such as merchant services, ATM and insurance brokers. Super G’s SaaS Funding division provides non-dilutive growth capital to recurring revenue software providers.

About MobileCause
MobileCause provides cloud based online fundraising and communication software for nonprofit organizations enabling them to raise more money at a lower cost. Each powerful solution is designed to mobilize networks of volunteers, donors and staff while making it easy for people to give and stay connected from any device. Our suite of products: crowdfunding for nonprofits, comprehensive online giving, dynamic event fundraising, text to donate keywords, mobile marketing and smart data records, is designed for a new generation of giving for mobile, online and social. Customers can be up and running in hours with no technical skills required. MobileCause provides turnkey merchant and payment services at a simple flat rate that includes a specialized mobile payment app for nonprofits. Each plan includes dedicated strategy support from fundraising experts. Featured clients include United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more.