Funding Tech Entrepreneurs
Monthly Archives

March 2017

Novus Capital Group Merges with Super G Capital

By | Uncategorized | No Comments

Customized financing solutions to technology-focused Angel or VC sponsored companies in need of $250K to $5 million

Newport Beach, CA (March 23, 2017) – Novus Capital Group announced that it has merged with Super G Capital of Newport Beach, California. John Saefke, CEO of Novus Capital, will lead the venture debt and technology lending practice as a division of Super G Capital. Founded in 2013, Novus Capital has provided customized financing solutions to 70 emerging technology companies that are sponsored by Angel or Venture Capital investors. Super G Capital, which started in 2008, has loaned approximately $200 million through its four lending divisions. Super G Capital provides a robust platform of non-dilutive, flexible funding solutions for growth stage entrepreneurial companies.

“The combination of Novus Capital’s Venture Debt focus and Super G Capital’s 2nd lien lending will create unmatched structural flexibility to technology and emerging growth companies nationwide. In addition to more customized loan terms, Novus Capital can now provide a full spectrum of funding options from $250K up to $5 million per transaction, an increase from our previous limit of $1 million,” said John Saefke. “In addition, we can now offer both traditional Venture Debt with warrant coverage style deals as well as non-dilutive growth debt.”

“We started our SaaS Funding division last year to bring non-dilutive growth debt to the software and technology industry,” says Darrin Ginsberg, CEO of Super G Capital. “Super G Capital was looking to accelerate our technology lending when we met John Saefke and the Novus Capital team. Together we will expand our product offerings and better serve Angel and Venture-backed companies by providing more options.” Novus Capital now offers senior financing, subordinated financing and can utilize Super G Capital’s “First to Second” solution to grow with its clients from an early stage through traditional bank financing.

In addition to John and professionals located in Portland, OR, Novus is led by Dave Dolezal in Denver, CO and Jane Mason in Boston, MA. They will add coverage with Super G Capital professionals in Southern CA, Northern CA and Dallas, TX.

About Super G Capital

Super G Capital is an alternative lender specializing in residual and cash flow loans. Super G Capitals’s mission is to fill the credit void in the lower middle market by providing non-dilutive, senior and subordinated debt solutions to businesses in need of financing for working capital, growth capital, acquisition capital, or special situation financing. Super G Capital is a pioneer and market leader in residual and commission-based loans to a variety of industries such as Merchant Services ISOs, ATM ISOs, Insurance Agents and Brokers, and Independent Software Vendors (ISVs).
Super G Capital lends up to $5 million per transaction in the form of fully-amortizing cash flow loans with flexible terms of 6 to 36 months. Super G Capital has a small, nimble team, which is highly responsive and can close deals rapidly. Visit to learn more.

About Novus Capital Group

Novus Capital Group offers customized, creative financing solutions for emerging growth technology companies seeking to preserve equity and maximize their current cash positions during periods of growth. Novus Capital’s team of seasoned financial professionals partner with fast-growing companies to create specialized debt solutions that allow them to attain their goals and attract potential equity sponsors. Through flexibility, creativity, and ingenuity, Novus Capital works quickly and with precision to help emerging growth technology companies achieve long-term success. Visit to learn more.

Novus Capital Group
John Saefke
CEO, Novus Capital Group
4500 Kruse Way, Suite 170 Lake Oswego, OR 97035
Ph: (503) 303-5111

SaaS Funding Portfolio Company Zen Planner Acquired by Strategic Investor

By | 2nd Lien Financing, Closes Acquisition Financing, Growth Capital, SaaS Funding | No Comments

Link to press release:–wellness-industry-300426349.html

Daxko Acquires Zen Planner to Become Preeminent Software Provider in Member-based Health & Wellness Industry

BIRMINGHAM, Ala., March 20, 2017 /PRNewswire/ — Daxko announced today it has acquired Zen Planner, a Denver-based provider of member management software, payments, and integrated websites to over 5,500 gyms, martial arts schools, and fitness studios. This acquisition represents a meaningful and logical expansion for Daxko in serving the industry with a shared vision for delivering innovative solutions and providing exceptional experiences to customers and team members alike.

This combination creates the only software company capable of serving every segment of the member-based health & wellness market, as Daxko is already the leading provider of enterprise software to large member-based health & wellness organizations, including YMCAs, JCCs, health & fitness clubs, wellness centers, and campus recreation centers. Daxko now has global reach spanning 58 countries, nearly 7,000 customers, and tens of millions of members.

“For over 15 years, Daxko has maintained relentless focus on serving this industry,” says Daxko’s CEO, Dave Gray. “We’re excited to add Zen Planner to the Daxko family, which sharpens that focus even further.”

“Zen Planner has an amazing team of people who are committed to the success of our small business customers.  I’m confident that this transaction will enable us to accelerate development of tools and resources for our customers,” says Jeff Gardner, CEO of Zen Planner. “Not only are we aligned in our vision to make communities healthier and happier, but we share the belief that a strong company culture is a key ingredient for success.”

“We have been extremely impressed with Jeff and his entire team. It’s rare to find a company with such a similar view on culture, people, and customers,” adds Gray. “We’re confident this powerful and unique combination will further help our nearly 7,000 customers succeed in building healthier communities.”

Daxko is a portfolio company of GI Partners, and was represented by Atlas Technology Group and Bradley Arant Boult Cummings LLP. Prior to the acquisition, Zen Planner was a portfolio company of Mainsail Partners and was represented by JMP Securities LLC and Fenwick & West LLP.

Zen Planner and its 88 team members will join the Daxko team and will continue to be led by Jeff Gardner as President from their Highlands Ranch, Colorado offices.

About Daxko
Headquartered in Birmingham, Alabama, Daxko is the leading provider of software solutions to the member-based health & wellness market. Daxko’s innovative portfolio of solutions helps customers achieve high levels of operational efficiency, strong fiscal management, and increased engagement of their communities. Daxko now employs over 280 team members. For additional information, please visit

About Zen Planner
Denver-based Zen Planner, now “a Daxko company,” provides over 5,500 health & wellness business owners in 58 countries the tools they need to scale their business and build healthier communities. Zen Planner’s comprehensive suite includes member management SaaS software, staff and member apps, integrated websites and more. For additional information, please visit

About GI Partners
Founded in 2001, GI Partners is a leading middle market private equity investment firm based in San Francisco. The firm has raised over $13 billion in capital commitments through private equity and real estate strategies from recognized institutional investors across the globe. GI Partners is active in a number of key sectors, including IT Infrastructure, Healthcare, Software, and Services. For more information on GI Partners and its entire portfolio, please visit

About Mainsail Partners
Mainsail Partners is a growth equity firm that invests exclusively in growing bootstrapped companies in three core industry sectors: software, technology-enabled services, and healthcare. The San Francisco-based firm was founded in 2003 and has raised over $750 million in committed capital. For further information, please visit